Pastel colors such as smoothies and pastels are popular, and feminine fashions are popular. However, hats, skirts, sneakers, accessories and more have also started to use neon colors such as pink, yellow and chartreuse in abundance. Neon colors are also used in makeup such as nail art and eye shadow. These bright and eye-catching colors can change the mood of the street. Neon colors gradually entered people's field of vision. Initially, neon colors appeared mainly on some clothing items such as colored pants and accessories. Neon color refers to the dazzling fluorescent color like the light of neon lights. Fluorescent colors are mostly used in sportswear, work clothes, children's sports shoes and other places that need to attract people's attention in order to identify or avoid danger. In addition to this effect, neon colors are also often used in the fashion field. As early as 20 years ago, in the mid-1990s, neon colors were favored by Shibuya hot girls and Harajuku young people with full of personality. .
Among Shibuya hot girls, neon colors are especially popular with "black girls". They tanned their skin, paired it with neon orange dresses or body-hugging knits, and enjoyed the strong color contrast. In Harajuku, "Cyber" type of fashion-forward young people and "Ura Harajuku" (a general term for clothing stores in the area between Jingumae and Sendaya in Shibuya District, Tokyo-Annotation) street fashion fans They are also lovers of neon clothes, and the contrast with the fashion of other age groups is clear at a glance.
The resurgence of neon colors represents the reincarnation of fashion in the 1990s. However, unlike at that time, the popularity of this season is not limited to young people, it even extends to children, professional women and housewives.
In the 21st century, fast fashions such as Uniqlo and H&M are popular with the public, regardless of age, body shape, or economic status, anyone can easily enjoy the fun of fashion. Today, fashion is no longer exclusive to young people, and neon color is not just a color that some young talents love, it has gradually gained widespread support among all age groups.
The etymology of neon comes from the Latin "neos", which means "new". As its meaning suggests, in the popularity of neon colors, we can glimpse the "new" trend of fashion among men, women and children.